Methodology

A Marketing Strategy is the process of creating and maintaining a fit between your company’s objectives, resources and the evolving market opportunities. The Tejas Marketing Group ensures your Marketing Strategy is focused towards the target market and benefits of your products and services are communicated directly to the clients’ applications.

We carefully analyze the market conditions your company faces from all perspectives and define the following qualitative points:

• Positioning – What is the position of your organization in its target markets and among your competitors?
• Segmentation – What are the demographics and qualitative characteristics of your defined target markets?
• Philosophy – What is the culture and style of your business?
• Differentiation – How does your business and its products and services structure differ from all other organizations offering similar products and services?
• Functional – What purpose does your organization and its products and services structure fulfill beyond its own parochial needs?

We review the results of the analysis with you to identify your competitive advantage and evaluate the strategic direction of your firm. From this, we prepare a tailored strategy based on a clear company mission, supporting objectives and goals, sound business portfolio, coordinated functional strategies, and effective controls. Our Marketing Strategies are customized to fit the strategic direction of your company including:

• Market Penetration – increasing market share among existing customers.
• Market Development – attracting new customers to existing products.
• Product Development – introduction of new products for present markets.
• Diversification – introduction of new products into new markets.

In addition to designing your Marketing Strategy, we have the flexibility to draw upon a team of experienced resource and support partners to provide specialized services, such as web creation, brochure design, media planning, graphic design, market research, printing services, technical writing, etc; allowing us to keep our overhead low while providing a broad range of services. Whatever your budget, the Tejas Marketing Group can provide the plans designed to meet your objectives and give your firm a strategic and competitive advantage.