Methodology

A Marketing Strategy is the process of creating and maintaining a fit between your company’s objectives, resources and the evolving market opportunities. The Tejas Marketing Group ensures your Marketing Strategy is focused towards the target market and benefits of your products and services are communicated directly to the clients’ applications.

We carefully analyze the market conditions your company faces from all perspectives and define the following qualitative points:

We review the results of the analysis with you to identify your competitive advantage and evaluate the strategic direction of your firm. From this, we prepare a tailored strategy based on a clear company mission, supporting objectives and goals, sound business portfolio, coordinated functional strategies, and effective controls. Our Marketing Strategies are customized to fit the strategic direction of your company including:

In addition to designing your Marketing Strategy, we have the flexibility to draw upon a team of experienced resource and support partners to provide specialized services, such as web creation, brochure design, media planning, graphic design, market research, printing services, technical writing, etc; allowing us to keep our overhead low while providing a broad range of services. Whatever your budget, the Tejas Marketing Group can provide the plans designed to meet your objectives and give your firm a strategic and competitive advantage.